When Information Becomes a Commodity, Judgment Becomes the Advantage
September 19, 2026 · Keith Pasley
AI is making information a commodity.
Knowing where to find information used to be an advantage. That advantage is shrinking. Anyone can ask AI to explain a technology, research a market, analyze a problem, or recommend a strategy.
That does not make expertise less valuable. It makes judgment more valuable.
AI can give you an answer. Do you know whether it is right? What is missing? Which assumptions do not apply to your business? When should the answer be challenged? What should happen next?
AI is democratizing access to knowledge. It is not democratizing experience.
The advantage is moving from having information to knowing how to evaluate and apply it. Technology does not create business value. Better decisions do.